Marketing Your Company Culture

How to Showcase Your Values and Attract Top Talent

03/31/2023
By: Union aka. #theGoodCultureAgency

In this article, we'll explore how to market your company culture in a way that showcases your values and helps you stand out from the competition.

Start with Your Company Values
The first step in marketing your company culture is to define your company values. Your values should reflect the qualities and behaviors that are important to your company, and should be communicated clearly to both employees and potential job candidates. When defining your values, think about what sets your company apart from others in your industry. Are you known for your innovation, your commitment to customer service, or your focus on work-life balance? Use these qualities to help define your values. Once you have defined your values, make sure they are incorporated into your company branding. Your website, social media profiles, and other marketing materials should all reflect your company values and culture. Use images and messaging that align with your values, and make sure that your values are communicated consistently across all platforms.
In today's competitive job market, it's not enough for companies to simply have a strong culture – they also need to be able to market that culture effectively to potential employees. A company's culture can be a major selling point for job candidates, and can help to attract and retain top talent.
Here is an example of how one company shared their values with their entire employee body. For the entire case study, visit Union Ad Agency.

‍Showcase Your Company Culture
One of the best ways to market your company culture is to showcase it in action. Highlight your company culture on your website by including photos and videos of employees at work, team building activities, and other company events. Use social media to showcase your culture in real time – post photos and updates from company events, share employee stories, and highlight the positive impact your company is having on your community. In addition to showcasing your culture externally, make sure that your culture is evident internally as well. Create a welcoming and inclusive environment for employees, and offer opportunities for professional development and growth. Encourage teamwork and collaboration, and make sure that employees feel valued and appreciated.
Here is an example of marketing and advertising a company culture.

Offer Employee Perks and Benefits
One of the best ways to attract top talent is to offer employee perks and benefits that align with your company values. For example, if your company values work-life balance, consider offering flexible work arrangements, unlimited vacation time, or other benefits that support employee well-being. If your company values innovation and creativity, consider offering opportunities for professional development and continuing education. Research has shown that employee benefits can be a major factor in attracting and retaining top talent. According to a study by Glassdoor, 57% of job candidates said that benefits and perks are among their top considerations when choosing a job. By offering employee benefits that align with your company values, you can demonstrate your commitment to your employees and your culture.
Here is an example of how one CEO communicated with the employee body about the vision of the company, and the strategy behind it that will benefit each of them moving forward.

Get Involved in Your Community
Another way to market your company culture is to get involved in your community. By demonstrating your commitment to social responsibility and community involvement, you can showcase your company values and attract like-minded job candidates. Volunteer as a company at local events or fundraisers, sponsor a local sports team, or organize a company-wide charity drive.Research has shown that job candidates are increasingly looking for companies that are committed to social responsibility and community involvement. According to a study by Cone Communications, 84% of job candidates said that they would consider leaving their current job for a company with a strong reputation for corporate social responsibility.
Here is an example of an employee outreach video by one company that raised over a million dollars in employee donations. For behind the scenes of the making of this video, visit Union Ad Agency.

In conclusion, marketing your company culture is an essential part of attracting and retaining top talent in today's competitive job market. By defining your company values, showcasing your culture in action, offering employee perks and benefits, and getting involved in your community, you can create a compelling employer brand that sets you apart from the competition.

We're Union Ad Agency aka. #theGoodCultureAgency. Good storytelling for good-culture companies. And we're seeking clients with positive vibes.